Dobbin IP Law P.C.
Professional website refresh for a specialized intellectual property law firm serving Utah inventors and businesses
The Challenge
Dobbin IP Law P.C. faced several challenges with their existing digital presence:
- Outdated website design that didn't reflect their 25+ years of expertise
- Complex legal jargon that intimidated potential clients
- Poor mobile experience affecting client inquiries
- Limited conversion pathways for generating consultation requests
- Difficulty communicating the value of IP protection to inventors
- No clear explanation of their specialized focus and process
- Weak online presence compared to larger law firms
The firm needed a digital partner who understood both the legal industry and how to communicate complex services to Utah's innovative small business community.
Our Solution
Professional Brand Design
We created a modern, professional design with a sophisticated color palette and clean typography that conveys expertise and trustworthiness while remaining approachable for inventors and small business owners.
Clear Content Strategy
We developed educational content that explains patents, trademarks, and copyrights in plain language, helping potential clients understand what they need and positioning Geoff as the trusted expert guide.
Mobile-First Experience
We redesigned the entire user experience with mobile users in mind, ensuring inventors and business owners can easily access information and schedule consultations from any device.
Trust Building Elements
We prominently featured client testimonials, Geoff's 25+ years of experience, 250+ patents secured, and professional credentials to build immediate credibility with potential clients.
Conversion Optimization
We strategically placed multiple calls-to-action for free strategy sessions throughout the site, making it easy for potential clients to take the next step without feeling pressured.
Process Transparency
We created a clear 3-step process explanation that demystifies working with an IP attorney, helping potential clients understand exactly what to expect from initial consultation to patent approval.
Implementation Process
Discovery & Legal Industry Research
We conducted interviews with Geoff and analyzed successful IP law firms to understand the unique challenges of marketing complex legal services to inventors.
Content Strategy & Messaging
We developed clear, jargon-free content that explains IP protection in terms inventors and business owners can understand while showcasing expertise.
Professional Design & Development
We created a sophisticated visual design that conveys authority and trustworthiness while remaining approachable for small business owners and independent inventors.
User Experience Optimization
We optimized the entire user journey from awareness to consultation booking, ensuring every interaction builds confidence in choosing Dobbin IP Law.
Launch & Performance Monitoring
We launched the new site with comprehensive analytics tracking to measure consultation requests, user engagement, and overall business impact.
Project Improvements Delivered
The refreshed website launched in May 2025 with significant improvements designed to enhance user experience and consultation generation. Here's what we delivered:
Mobile Optimization
Complete mobile-first redesign ensuring inventors and business owners can easily access information and schedule consultations from any device.
Clear Messaging
Transformed complex legal jargon into clear, understandable language that explains IP protection options without intimidating potential clients.
Professional Credibility
Highlighted 25+ years of experience, 250+ patents secured, and client testimonials to build immediate trust with potential clients.
Consultation Pathways
Implemented multiple strategic calls-to-action and consultation request forms throughout the site to capture qualified leads.
Educational Content
Created comprehensive content explaining patents, trademarks, and copyrights to help potential clients understand their needs.
Performance Tracking
Implemented comprehensive analytics to track consultation requests, user behavior, and conversion optimization opportunities.
Note: This website launched in May 2025. Performance metrics and business impact data will be updated as results become available over the coming months.
Ready to Elevate Your Professional Services?
See how we can help your Utah professional service business build trust and generate more qualified leads with a strategic website refresh.