FAQ

Our digital marketing services include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, conversion rate optimization, and analytics. We create comprehensive digital strategies that combine these tactics to achieve your specific business goals.

We conduct quantitative research (surveys, data analysis), qualitative research (interviews, focus groups), competitive intelligence, customer insights, market opportunity analysis, brand perception studies, and more. We customize research design to answer your specific business questions.

Integrated advertising means creating cohesive campaigns that work seamlessly across multiple channels—social media, search, display, video, print, and more. We ensure your message is consistent, your brand voice is clear, and every touchpoint works together to amplify your reach and impact.

Our PR services include media relations, press release writing and distribution, crisis communication, reputation management, thought leadership positioning, media training, and event PR. We tailor our approach based on your specific goals and industry.

We create diverse content including blog posts, articles, white papers, case studies, video scripts, social media content, email campaigns, website copy, and more. We tailor content format and approach to your audience and distribution channels.

Integrated marketing is a strategic approach that coordinates all marketing channels and tactics to deliver a consistent, unified message. Instead of running disconnected campaigns, we create cohesive experiences across digital, traditional, and emerging channels that work together to amplify your message and drive results.

Branding is the process of creating a unique identity for your business that sets you apart from competitors. It encompasses your visual identity, messaging, values, and the overall perception people have of your business. Strong branding builds trust, creates customer loyalty, and makes your business memorable in a crowded marketplace.

Strategic planning typically includes market research, competitive analysis, audience insights, goal setting, strategy development, tactical planning, and implementation roadmap. The exact scope is customized based on your needs—from focused campaign strategies to comprehensive business planning.

We offer comprehensive design services including brand identity, marketing collateral, packaging design, digital design, environmental graphics, presentation design, and more. Whether you need a single piece or a complete design system, we can help.

Our process includes discovery and planning, user experience design, visual design, development, testing, and launch. We work collaboratively with you throughout, incorporating feedback at key milestones. We also provide training and ongoing support after launch.

Traditional marketing often involves isolated tactics across different channels. Integrated marketing takes a holistic approach, ensuring all marketing efforts—from social media and email to advertising and events—work together strategically. This creates stronger brand recognition, more consistent messaging, and better ROI through coordinated efforts.

A comprehensive branding project typically takes 8-12 weeks, depending on the scope. This includes discovery and research, strategy development, visual identity creation, brand guidelines, and implementation support. We work collaboratively throughout the process to ensure the final brand truly represents your business.

Timeline varies by tactic. PPC and social ads can drive immediate traffic and leads. SEO typically takes 3-6 months to show significant results. Email marketing and social media build momentum over time. We set realistic expectations upfront and provide regular reporting so you can track progress toward your goals.

We start by understanding your target audience—where they spend their time, how they consume content, and what drives their decisions. Then we analyze your goals, budget, and competitive landscape. Using data-driven insights and industry expertise, we recommend a strategic media mix that maximizes reach and ROI.

We build custom websites tailored to your specific needs and goals. While we may use frameworks and content management systems for efficiency, every site is uniquely designed and developed to represent your brand and serve your business objectives.

Not necessarily. If you don't have established brand guidelines, we can start with brand development or create designs that lay the foundation for your evolving brand identity. We'll ensure consistency across all pieces we create.

We use a combination of quantitative and qualitative research methods including surveys, interviews, focus groups, data analysis, competitive intelligence, and industry research. We gather insights from multiple sources to inform strategic recommendations.

We start by immersing ourselves in your brand—reviewing existing content, interviewing key stakeholders, and documenting your brand voice characteristics. Every piece of content goes through review to ensure it authentically represents your brand personality and values.

We leverage our established media relationships, craft compelling story angles, and match your news to relevant outlets and journalists. We understand what makes a story newsworthy and how to position your business to capture media attention. Success comes from strategic pitching and authentic relationship building.

Sample size depends on your research objectives, population size, and desired confidence level. We'll recommend appropriate sample sizes based on statistical validity and practical considerations. Even smaller studies can provide valuable insights when designed properly.

This depends on the project scope and your preference. Typically, we present 2-3 strong concepts for major projects, allowing you to see different creative directions. We then refine your selected concept based on feedback.

Crisis communication requires rapid response, transparency, and strategic messaging. We help you prepare with crisis plans and spokesperson training before issues arise. When crisis hits, we provide 24/7 support to help you respond appropriately, protect your reputation, and communicate effectively with stakeholders.

We're platform-agnostic and choose channels based on where your audience is most active. We have expertise across Google Ads, Facebook/Instagram, LinkedIn, YouTube, TikTok, and emerging platforms. Our team stays current with platform updates and algorithm changes to ensure optimal performance.

Yes, we handle both media planning and buying in-house, giving you a seamless, integrated approach. Our team has deep relationships with media partners across digital and traditional platforms, which often translates to better rates and premium placements for our clients.

The channel mix depends on your audience and goals, but typically includes digital marketing (social media, email, SEO/SEM), content marketing, advertising (digital and traditional), PR, events, and direct marketing. We select and coordinate channels based on where your target audience is most engaged and how they prefer to consume information.

Absolutely. All our websites are built with a mobile-first approach, ensuring they look great and function perfectly on all devices. With mobile traffic exceeding desktop for most industries, responsive design isn't optional—it's essential.

Absolutely. Audience definition is a critical part of strategy development. We use research, data analysis, and strategic frameworks to help you clearly define your target audience segments, understand their needs and behaviors, and develop strategies to reach them effectively.

This depends on your business goals and current brand health. A refresh updates your visual identity while maintaining brand recognition—ideal if your core brand is strong but looks dated. A rebrand is more comprehensive, typically needed when repositioning your business, entering new markets, or if your current brand no longer reflects who you are. We'll assess your situation and recommend the best approach.

Timeline varies by methodology and scope. Quick surveys might take 2-3 weeks. Comprehensive studies involving multiple methodologies might take 8-12 weeks. We'll provide a detailed timeline during project planning.

We do both! Content strategy includes audience research, content planning, editorial calendars, and distribution strategies. Content creation is the execution of that strategy. Most clients benefit from both services working together.

We establish clear KPIs aligned with your business objectives—whether that's brand awareness, lead generation, sales, or engagement. We track performance across all channels using analytics tools, attribution modeling, and unified dashboards that show how channels work together. Regular reporting provides insights into what's working and opportunities for optimization.

We analyze data, identify patterns and insights, and present findings in clear, actionable reports. We don't just deliver data—we provide strategic recommendations based on what the research reveals. Many clients use our research insights to inform strategic planning and decision-making.

A comprehensive brand identity package typically includes: logo design and variations, color palette, typography system, visual style guidelines, brand voice and messaging framework, and application examples across various touchpoints. We also provide brand guidelines to ensure consistent implementation across all materials and channels.

Our team continuously invests in education through certifications, industry conferences, and platform training. We test new features and tactics with our own marketing before recommending them to clients. We're also members of industry organizations and maintain partnerships with major platforms, giving us early access to updates and beta features.

You'll receive files in formats appropriate for your needs—print-ready PDFs, web-optimized images, source files for future editing, and any specific formats you require. We ensure you have everything needed for implementation.

Yes! SEO is integrated into our content development process. We conduct keyword research, optimize content structure and metadata, and follow SEO best practices while maintaining engaging, reader-friendly content. The goal is content that performs well in search and resonates with humans.

Yes! We help position you and your executives as industry thought leaders through strategic content development, speaking opportunities, award nominations, media interviews, and industry engagement. Thought leadership builds credibility and opens doors to new opportunities.

We do both! We can develop strategy and hand off for your team to implement, or we can provide full-service implementation. Many clients find value in having us involved in execution to ensure strategic intent is maintained and to allow for real-time optimization.

We establish clear KPIs upfront based on your specific goals—whether that's brand awareness, lead generation, sales conversions, or engagement. We track performance in real-time using advanced analytics tools and provide regular reports with actionable insights.

Yes! We offer hosting solutions and ongoing maintenance packages that include security updates, backups, performance monitoring, and technical support. We can also work with your existing hosting if you prefer.

Very flexible. We continuously monitor campaign performance and can quickly adjust targeting, messaging, creative, or budget allocation based on what the data tells us. This agility ensures your advertising dollars are always being used as effectively as possible.

We track metrics including media placements, reach and impressions, message pull-through, sentiment analysis, share of voice, website traffic from PR, and ultimately business impact. We provide regular reporting that shows both PR activity and resulting outcomes.

A typical website project takes 8-16 weeks depending on complexity, features, and content requirements. E-commerce sites and web applications may take longer. We'll provide a detailed timeline during the planning phase.

Yes! We can work within your existing brand guidelines to ensure all new designs maintain brand consistency. If your guidelines need updating or expanding, we can help with that too.

Not at all! While large companies often have bigger research budgets, businesses of all sizes benefit from market research. We can design research programs that fit various budgets and deliver insights that inform better business decisions regardless of company size.

We establish clear, measurable objectives and KPIs at the strategy development phase. Success measurement depends on your goals—it might be market share growth, lead generation, brand awareness, or other metrics. We build measurement frameworks into our strategic recommendations.

We start with thorough competitive analysis and market research to understand your landscape. Then we dig deep into what makes your business unique—your values, strengths, and the specific value you bring to customers. This strategic foundation informs creative development that's authentic to you while distinctly different from competitors.

Content frequency depends on your goals, resources, and audience expectations. Some businesses benefit from daily social posts and weekly blog content. Others succeed with monthly thought leadership pieces. We'll recommend a sustainable content cadence that serves your strategic objectives.

Yes! We're experienced with most major marketing platforms and can integrate with your existing tech stack—whether that's your CRM, marketing automation platform, analytics tools, or advertising accounts. If you're starting from scratch, we can also recommend and implement the right tools for your needs and budget.

Integrated marketing can be scaled to various budget levels. What's important is strategic allocation across channels to maximize impact. We'll work with your budget to identify the most effective channel mix and tactics for your goals. Even modest budgets can achieve strong results when efforts are coordinated and strategic.